TFS Traffic Blog

Sponzai a paid guest post system allowing a blogger to earn income inviting guest to add content to their weblog is another new way to monetize a blog from Izea. Izea is the parent company to such sites as Social Spark, Pay Per Post, Sponsored Tweets and you guessed it Sponzai.

We welcome them  to our advertising sponsors list.

Andy

Now for the random phrase they use to verify the ownership of the blog by the blogger. Please understand the next line will make zero sense.

Tigers love to tug on purple ducks

Velocity Marketer Company moving forward.

With the hard hit on such services as our website hosting system and the announced retirement or semi retirement of CEO Dave Gilbert, new leadership in Sr. Partner Andy Anderson has stepped forward to consolidate and advance our business.

Velocity Marketer currently holds over 20 domains and websites with most either marked for future website development or used in a manner to generate traffic and buzz about our programs.

Several of these domains will soon be placed for sale via SEDO, the leading resource for Domain Name sales. Currently offered for sale is PR5 Easy Search Live search engine which has been decided no longer meets our future development goals and has been placed on the back burner the last couple of months.

Easy Search Live was established on the domain easysearch.com.au in 2003 and mover to easysearchlive.com in 2005 and is a high traffic, well ranked website and domain name that has built a great reputation in the alternative search engine category.

UPDATE: We have pulled our listing for Easy Search Live and redirected that domain to send immediate traffic to our new and drastically improved search engine AZ Locate. The new search engine has such major features as mobile search, and social media search tools and expands our service beyond it’s former limits.

Our business model moving forward will be laser targeted on our growing wordpress theme, CMS templates, and prepackages website themes, tools and training resources through My Viral Business. In addition we will remain active and moving forward with My Viral Blog . We have also just launched AZ Locate Internet Search Engine with social media search and quick view for comparison shopping. We are also in development of a micro blogging system at Hot Spot Social which has entered Beta Testing and is awaiting a upgrade to the current RSS output before being released.

Over the next couple of days a total changing of the guard will be completed, all reference to our former hosting services will be removed or modified to reflect the end of that program. At that point we will begin to add new designs and products to My Viral Business and expand promotion of our affiliate program and discount club operations.

Please bear with us during this time of change and growth,

Andy Anderson

Sr. Partner

Velocity Marketer

1023 S. Madison Ave.

Yuma AZ 85364

It is with sad hearts that we are announcing the official close to Velocity Marketer Hosting.

Due to the Global Economic Crisis our client base has dropped sharply and does not allow for the hiring of new support staff to continue offering the high level of service we have provided since inception. With that in mind we as a company will not offer a service that does not reflect our promise of rapid experienced support and client promotion.

No new clients will be taken:

Existing clients have been issued a notice that they will have until the end of February to find new hosting service to migrate their websites to prior to our closing of the c-panel system and access to accounts. Clients who have moved their service prior to the end dates of their current contract will be refunded the remainder of un-used service as per the site terms you agreed to at the beginning of your contract. Full details have been e-mailed to you at your account e-mail address.

Existing hosting clients in need of support related to their moving of websites and domains from our system may place a support ticket in your user back office..

Velocity Marketer and Velocity Marketer Hosting in conjunction with DG Innovations / Pyrium of Australia have been proud to serve you, and have valued every client. This was a tough call but a much needed move to save resources and consolidate our business.

It is with further sadness we announce the retirement or semi retirement of CEO and Hosting admin Dave Gilbert. His technical skills in design and SEO, had him in high demand among clients and made Velocity Marketer Hosting work.

Dave has reached a time in his life where 10 years of late nights and early mornings has demanded he now focus a majority of his time to family and living life. His grand children demand his presence and we wish him the absolute best in his at least scaled back workload.

Dave has been asked to remain a periodic author for My Viral Blog sharing his wealth of knowledge and has offered limited consulting to Dale and Myself. He may also be available for outsourced work on design projects in the future, but his services will not be a daily part of Velocity Marketer moving forward.

Dave has been friend and mentor to me for the better part of 5 years. a true friend in success and trials alike and his efforts have resulted in a strong business model that has survived where others have failed. I am proud to have had him as a business partner for so long.. I am even more proud of our friendship which knows no bounds, even the thousands of miles of land and water between Australia and my home in Yuma Arizona. Dave and his family will always be a part of our extended family and a door will always be open to his return.

Thanks to Dave for his service and our clients for their business,

Andy Anderson

Sr. Partner: Velocity Marketer

Please Note a list of available webhost to serve your needs is being compiled and will replace the package options in the left navigation menu on Velocity Marketer Hosting.

Rare for us to promote and offer from a traffic exchange here with the exception of our own Traffic Fire Storm but this news must get out to all those seeking traffic and visitors on a limited to non existent budget.

Deep Space Traffic sent me a little message today.

They are celebrating several new features and for a limited time are paying $1 per active referral, and up to 70% commissions to recruit people to this highly active Manual traffic exchange. Yes that’s $1 per free members referral when they become active and surf at DST but this offer is limited time only.

A traffic exchange for those who don’t know is a system where you earn visitors for your website by visiting other websites in a surf window. DST offers huge bonuses, great contest, and pays cash money on both upgraded memberships and credit sales to your downline. Their team surfs are a lot of fun and have had me personally earn over 13,000 credits in my first 5 days at Deep Space Traffic.

Best yet, my first referral upgraded on the one time offer for $19.99 a month and my commission off that sale is $13.77 a month. I am hoping to see a lot more sales by the end of the day.

Like I said above we normally don’t promote other traffic exchange systems on My Viral Blog but this one is paying out some huge cash to get rolling and is brought to you by Kjell Skogsoy from Lords of Traffic.

Visit DST today!!

Thanks for your time,

Andy Zeus Anderson

Rare for us to promote and offer from a traffic exchange here with the exception of our own Traffic Fire Storm but this news must get out to all those seeking traffic and visitors on a limited to non existent budget.

Deep Space Traffic sent me a little message today.

They are celebrating several new features and for a limited time are paying $1 per active referral, and up to 70% commissions to recruit people to this highly active Manual traffic exchange. Yes that's $1 per free members referral when they become active and surf at DST but this offer is limited time only.

A traffic exchange for those who don't know is a system where you earn visitors for your website by visiting other websites in a surf window. DST offers huge bonuses, great contest, and pays cash money on both upgraded memberships and credit sales to your downline. Their team surfs are a lot of fun and have had me personally earn over 13,000 credits in my first 5 days at Deep Space Traffic.

Best yet, my first referral upgraded on the one time offer for $19.99 a month and my commission off that sale is $13.77 a month. I am hoping to see a lot more sales by the end of the day.

Like I said above we normally don't promote other traffic exchange systems on My Viral Blog but this one is paying out some huge cash to get rolling and is brought to you by Kjell Skogsoy from Lords of Traffic.

Visit DST today!!

Thanks for your time,

Andy Zeus Anderson

One of the most important tools in a marketers toolbox is the microblog, no other form of free promotion can get visitors to your site faster than a microblog.

Now there are many sites on the net offering microblogging apart from twitter and sometimes using one of these other sites can be more beneficial than posting on twitter alone.

Some of the other microbloggers deal only with certain niches and for targeting these are ideal places to launch your product or service that fall into a certain niche (most products and services belong to one niche or another) SPNBabble for instance deals mainly with search and advertising while Hot Spot Social is focused on the Internet Business community and social media as a whole and deals mainly with business networking and link building.

Most of the Microblogging sites allow you to place a URL within your post but you have to remember a microblog is small normally between 160 and 200 characters so keep the text short and link to the information rather than try posting all you need to say in the microblog, most will have found this post simply because it is linked to my microblog demonstrating the power a microblog has.

When joining a microblogging community it is important you read their rules in order to avoid being banned for spamming, be sure to fill in your profile giving as much detail about yourself as possible (the more people know about you the more they are likely to accept you in the community), be honest never try to embellish your abilities as you will quickly get found out and be shunned as a fraud.

Be active in the community never just post and leave, your post will quickly disappear from the activity feed so you will need to re-post daily, you may also receive some comments about your post, be polite and answer them even if the comment is upsetting replying with a thank-you for your input can be more upsetting for the commenter who probably just wanted to get a reaction from you.

Follow people, the fastest way to get followers is to actually start following people you come across in the community, most times they will reciprocate and follow you also, following a person means when they post you should be notified of a new post most times you will receive an email notification likewise when you post your followers will all be notified providing instant  promotion of your new post.

Your Avatar is important it should reflect who you are, personally i prefer to use a good head shot photograph of myself but you could also use your brand or logo as effectively.

Check your spelling when making a post and use proper language skills, if people can't understand what your saying they are going to dismiss your post as rubbish.

Don't forget to check out all the facilities offered at the microblogging site, some are pretty cool and can be a great tool for promotion .

Most of all remember microblogging works and if your not already using them then you are missing out on a ton of free traffic not to mention the links your posts will provide back to your main site.

My Viral Blog will no longer be offering free blog hosting services.

When Initially launched the intent of My Viral Blog was to offer free hosting for online bloggers interested in for profit blogging and owning a home based business. In the past several months though, what was hoped to be a well received project adding value to our systems and sites has turned into an attention and money pit with massive attacks from blog spammers and link sellers using illegal methods to rip off the webmasters of the world.

My average week since inception has revolved around deleting around 2500 spam accounts per week including fake blogs designed only to create a back link. This process takes around 5-6 hours per week alone, another 6-10 hours per week has been spent to research and improve blog security and blacklist attacking domains and IP strings.

Along the way we have developed a popular blog and are seeing increased back links, syndication of our articles and post, and support for our training in blog, social media, and search engine marketing. The efforts to improve on this have resulted in a PR4 ranking from Google which could be higher if it were not for the spammers who create pages we must later delete. The deleted pages and fake blogs with no unique content result in a penalty to our blog's Page Ranks and indexing by generating too many indexed and site mapped links that result in a 404 error page or blank blogs linking to the home that appear to search engines like gateway pages which are heavily penalized and can result in de-listing.

Dropping the free blogs and it's effect on users:

As a result we have shut off new blog creations and are giving notice to our bloggers to retrieve their SQL back ups in order to move their blogs to other hosting either self hosted or through other free services. Those seeking affordable blog hosting with large account space and unlimited bandwidth and unlimited domain names are welcome to check out Velocity Marketer Hosting. Pound for pound our hosting service offers features not found at comparable prices and service that is above and beyond expectations.

Velocity Marketer and My Viral Blog are making some minor and major changes this week to streamline business operations and focus our service and resources. Other major announcements will follow over the next few days as we return to a 100% blog at My Viral Blog and begin spending more time writing articles and less time consumed by blog security issues.

Thanks for all you do,

Andy Zeus Anderson

MVB Admin

Seems 2010 is going to bring with it a fresh batch of sites making preposterous claims in order to scam web users out of their money, too often my business partner Andy and I come across these sites pretending to offer an unbelievable business opportunity when in fact there is nothing of the sort to be found.

One recent site we came across http://ismyblogs.name/ is one such site lets look at what makes this site a scam.

1. It makes a ridiculous opening statement "WATCH THIS VIDEO TO SEE HOW I USED THIS BLOGGING SERVICE TO
RANK IN THE NUMBER 1 SPOT IN GOOGLE IN UNDER 2 MINUTES".

Anyone with even a small amount of experience on the internet knows that this is just not possible (unless you own Google that is), even using the best submitters available it will still take the better part of the day for Google to visit and schedule your site/post for indexing it can then take several days even weeks before it appears in the search results .

2. This site claims to provide Free submission to 800,000 search engines 

This is another false claim as even the best submitters do not submit to that many engines or directories and if they did submission would take months as most require some form of manual submission and in a lot of cases confirmation via email.

3. potential signups through 5 levels.

Now if this were possible it would be great but most payment processors will not allow payment to multiple tiers, apart from this there is no clear product being sold, to be a legal business you need to have either a physical product or service, Paid Membership in the opportunity is not a qualifying factor for legal status.

further lets look at what the above site offers as it's affiliate payment system (this is copied direct from the site)

• POTENTIAL EARNINGS LEVEL 1 – 10 new sign ups = $10 to you each month (this covers your blogging service fee)
• LEVEL 2 Your 10 each sign up 10 = $100 to you each month
• LEVEL 3 These 100 each sign up 10 = $1,000 to you each month
• LEVEL 4 These 1000 each sign up 10 = $10,000 to you each month
• LEVEL 5 These 10,000 each sign up 10 = $100,000 to you each month

If this were possible don't you think every adult on the internet would be members after all $111,100.00 a month is far better than most company managers earn why everyone would give up their jobs and just do that , well they would until the power went out and the phone lines quit and the food became impossible to get because all the shops were closed and nobody is growing food or running the essential services like electricity or water, after all we would all be on $1,333,200.00 a year incomes that require little or no work , not that there would be anywhere to spend the money anyway making it valueless.

The Bottom line is don't be sucked in by these scams, sure they may pay out a few dollars to the few that get in on launch but for the majority of the members no such income is possible, they are mostly designed to be short lived with the owners pulling the plug as soon as they see membership tapering off and the number of complaints rising.

Look for the real product or service in an opportunity and do the maths remember there are only so many people on the internet and while some quote the world population they don't mention the figures include people in poorer countries where only a small percentage of the actual population can own a computer let alone connect to the internet.

Remember the old Adage "If it looks too good to be true it generally is"

The face of the internet is changing and for many sites it will be time to make massive changes or face extinction, advertising and good content will not be enough to guarantee survival it will require a  lot more effort on the part of site owners in order to maintain traffic numbers and positioning on the search engines.

It will be important that site owners and webmasters ensure that evey piece of content on their sites is also registered on as many social networks as is humanely possible, the greater the saturation of pingbacks from the social networks the better they can expect their sites to perform, of course this means tons of extra work.

SEO and site submissions will fade in importance replaced by social bookmarking and good marketing practices, various forms of advertising will still be a strong influence in a sites prominence on the internet but without the addition of social linking sites will suffer badly in the coming year.

Socializing your site will entail a little more than simply installing one of the many social bookmarking scripts though, site owners and webmasters will need to establish a strong presence within each network, building friendships and groups of followers, these are extremely important as these same people will be the driving force behind your sites promotion and the root source of your sites traffic, initially you will need to establish your self within the network and it is a good idea during the first few weeks to post often but avoid any direct advertising of your sites, many networks will only allow advertising is certain locations and it is imperative you stick to their rules or face being banned.

When joining a network it is always a good idea to use your real name over an alias and where possible a photo of yourself (I suggest a good clear head shot photo over a full profile as it allows viewers to look into your eyes and establish a sense of trust).

Avoid making outlandish claims and avoid conflict at all costs, you can still prove your point with out getting nasty and gutter talk will upset more than just the person it's aimed at, be polite at all times and remember you are trying to build respect and trust, it will pay off in the long run as people begin to see you as a pillar of the society.

Once you have established your self within these communities it's time to look at ways you can promote your sites, my favourite is to include links within my signature as this will be seen in all areas of the network and in most is not deemed to be against the rules.

There are 4 main traffic areas in most social networks where you need to be very active these are

• The Network Forums.
• The Network Article section
• The networks Groups
• The Networks Blogs

Most networks also have a classified section however i would not waste time or money there as people generally visit a social network to meet people and gain information not to visit the classifieds (would you go to the swim pool to do your grocery shopping ?).

Posting articles in a social networks article system or blog system needs to be done right in most cases you will be allowed to use some html and this is very handy as it will enable you to put links to relevant articles on your sites within these postings, forums and group areas are normally controlled more rigidly and posting of links is generally frowned upon so you will need to rely on your signature to get people to your sites.

Performed correctly social bookmarking will rocket your sites value and turnover, it will expose your products and services to millions of users and with the launch in 2010 of Googles Caffeine search system and personalised search will see it gain page 1 on a regular basis across a much wider range of queries, You will be seen as an authority figure in your field and could even see approaches from other companies wanting you to feature on their pages and in their publications.

As a webmaster your New years resolution should be to become hyper active as a social networker and Survive the coming Netquake.

Alternative business is a term to break the mindset falsely given to the home based business industry because of the minority of Internet users that practice fraud and scams.

Alternative business start ups are seeing a huge spike as millions of unemployed professionals have taken their skills online in a tough economy and tight job market. With over 10% unemployment in the United States alone the most experienced workers, true experts in their industry, are finding it hard to gain employment over college graduates that offer new direction at a lower salary.

I am just such a person. I have over 16 years of business management experience and have been marketing online since January 2003. I don't have a college degree but have made a range of employers millions of dollars in income due to my real world experience. My experience though will come in handy to someone starting out in management and business promotion though, so there is opportunity still to be found even if not in employment in my chosen profession.

So how are older and more experienced experts making a move to online business?

The biggest trends I am seeing online are in:

• Former executives and managers offering consulting services online on a per project fee basis.

• Industry experts from all levels building for profit blogs and sharing tips and strategy from their years of experience with their readers, and earning money through selling advertising, using affiliate programs, and through PPC Publisher programs such as Google Adsense or Bidvertiser.

• E-book, video, and audio training courses. Experts are becoming self publishers at the speed of light and beginning to create complete training systems in their niche industry in the form of well written manuals, video training, and audio book formats and selling through such channels as Amazon, E-bay, Click Bank, and PayDotCom.

• Displaced sales professionals and stay home moms and dads are also turning to affiliate marketing and selling other expert's products to add extra cash to make ends meet.

• Still others prefer to accept some degree of retirement and have opted to become online business start up investors, angel investors, and silent business partners.

So how much money are they making and how hard is it starting a Alternative Business?

Starting a online business is pretty easy but success takes effort and ethics. The money varies based on exactly what approach you use and also depends on if you are an affiliate or a program author. The most successful are finding a path to Internet millions and the least successful are supplementing that unemployment check with few extra dollars each month. Your mindset also dictates success. A home business is a real business and requires time and often money. You see free to join programs and others touting free advertising etc.. but there are in reality only a few methods to gain targeted visitors and convert sales and they require real effort and research or at least a small investment .

The most lucrative Alternative Business or Home Based Business enterprises seem to be coming from the development of targeted training memberships sites, and from e-book series authors who have a line of products and a team of affiliates working to help promote and sell their multi-part courses. They will write a new step in the system every month to two months expanding on the first book or audio and if the information is good they can see each new release exceed $100,000 in sales using popular affiliate management services like Clickbank mentioned above or running their own in house affiliate system like we do at My Viral Business.

Our own business model provides tools, supplies, training, and advertising for Alternative Business. We have a developing online store with website scripts, templates, themes, and training manuals for starting a home based business. We also provide low cost hosting services and through ISEDN have begun offering sponsored keyword targeted search engine advertising for less then $4 a month across more the 400 search engines and directories including our own Easy Search Live and directory network.

Important rule of thumb: Affiliate programs offering real products of value are a good move that is often free to get started. Joining a membership site with no product of value is not. Counting on all those free sign ups to upgrade and pay you is a pipe dream especially if you yourself have not taken the upgraded membership. Again all programs you want to join offer a real product of value because those that don't are illegal in most countries. Cash Gifting sites are Ponzi schemes, they are illegal no matter what the site says, and no one online becomes a millionaire in 30 days. Come on now, you have lived long enough to use your brain and live in reality.

Regardless of your skill set and interest the first step to turning your experience into alternative business profits is to get your feet moving forward. Bookmark this blog to get articles and ideas on how to start, run, or improve your online business and add our feed to your favorite RSS feed reader today.

Andy Anderson

My Viral Blog

2010 will go down in Internet history as the year SEO died, with the looming release of Googles Caffeine and Personalised Search the death bells are sounding for what has been the backbone of Internet life.

Meta data and code structure will become almost redundant under the new systems as sites are positioned on their traffic numbers and content popularity, traffic figures will be determined by the use of google analytics primarily and while the numbers can be artificially inflated by the use of traffic exchanges and surf bars it should be noted google will discount this traffic and possibly penalise sites found using these methods.

Site owners will be encouraged to use good Marketing , Advertising and Social bookmarking methods to deliver traffic, For SEO companies this means changing their operations away from on page optimization techniques over to Search Engine Marketing and Social Marketing Optimization, In some cases it will mean complete re-training of their staff to encompass the new requirements.

The new system may also see the demise of the page rank system as we know it with sites being ranked on their position in the results rather than on their code structure,meta data and content.

The reshuffle will certainly upset some site owners as they lose their coveted page 1 positions replaced by sites that have good followings in the social area but have had very little SEO performed, it's not all gloom and doom though caffeine and personalized search will prove a fairer system for site owners.

Site structures will also change as site owners realise that using a blog based cms offers a fast track into the new Search results, sites using scripts like wordpress will find meeting the new requirements a breeze thanks to the scripts adapability and ability to encompass social bookmarking, these sites are also much faster to load and certainly much easier to maintain and keep up to date.

certain SEO aspects will still be required like keywords,descriptions,alt tags and titles but using a blog based script allows the site owner to manage these without having to pay an expert, adding and updating site content is also much easier requiring only basic knowledge and the ability to use a wysiwyg editor which is normally built into the script.

So why has Google decided to kill off SEO, well as the demand for greater speed and delivery of information grows it has seen the need to change how we access that information and how we find the sites carrying it, the Search algorithms have grown more and more complex over the years and still struggle to deliver relevant material, SEO has been largely a game of guesswork between seo companies, webmasters and Google which further corrupts the results delivered to the public, under the new system much of the guesswork is gone companies will have a clear understanding of what they require to gain good positions in the search results and their regular users will play a big part in how well their site performs, results will become more relevant for the user based on their surfing habits and we should see an increase in overall speed as sites become more user friendly.

I am about to reveal to the web community a secret, one that may see me banned from almost all payment processors but one that needs exposing, as the title of this post denotes the secret concerns exchange rates and how the internet population is being scammed.

if you deal with any overseas transactions regardless of the currency you pay with you can guarantee one thing… your not getting the correct exchange rate, I sat thinking about this while watching the financial news where they announced the current exchange rate for the Australian dollar against the US dollar Currently a little over 91 cents i then did a test conversion using Paypal and XE.com  where it was immediately obvious there was a descrepency while XE'com said the Us dollar was worth $1.11 AUD Paypal told me $1 USD = $1.07 AUD a difference of 4 cents Xe.com informed me that my AUD $ was worth .89 cents a 2 cent descrepency  making paypals exchange rate .87 cents.

Now it may seem i am quibling over a couple of cents but when you add up all the 2 and 4 cent skims taken from the thousands of daily transactions performed every month of every year you start to see the enormaty of the scam we are talking millions of dollars a year skimmed from unsuspecting and trusting users.

I don't class myself as a scrooge but i do object to paying a transaction fee then finding out that the payment processor has also skimmed extra undeclared money from me and other users money i doubt they include in their taxation as that would expose their scam and possibly bring the authorities down on them.

I think it is time they got their act together and started being open and honest with their clientelle and started paying the right exchange rates especially in todays economic climate.

As the title suggests in this post I am covering Keyword research, a task that can be frustrating and time consuming, however it is important that you research the keywords used in your site, marketing and advertising properly .

To start with you are going to need a good keyword research tool, one that can check and compare results from several different sources is best as while you may be aiming to score well on Google you cannot afford to ignore results from other engines like Yahoo or Msn Live etc as these will also play a huge part in how well your campaign fares on Google.

Often Search companies will supply these tools for users and Easysearchlive.com is no different  you will find an extensive tools page here http://velocitymarketerhosting.com/seo-tools/ (Velocity Marketer Hosting is owned by Easy Search Live).

To start your keyword research you first need to decide what niche your site fits best in try to drill this down as accurately as possible for Velocity Hosting this would look something like this Web Hosting>low cost>unmetered. this establishes the core keywords most relevant to your site or campaign, we would then use the keyword tool to compare the top 10 results on the major search engines this will then leave you with a generated list of keyword/phrases that the top 10 listings on the search engines have used, (sometimes this list can be quite extensive) and the number of seaches performed using those keywords/phrases.

Keeping in mind the top few results are likely to be quite expensive in a PPC campaign and competition on various search engines will also be extensive select a few that have reasonable traffic (it is better to have a few keywords rather try to compete for the top keyword phrase).

By this time you will definitely be looking for a cup of coffee and that niggling sensation is the start of the headache so it may also be time to reach for the Tylenol.

Having selected your keywords/Phrases it is time to check what it is going to cost you to run those keywords in a PPC campaign, you need this information because if they are outside of your budget then it is pointless using them on your site (Marketing and Advertising campaigns get better results when the keywords match those of your site).this can be quite time consuming also and be prepared to revise your keyword list or start from scratch.

Time for another coffee and a bunch more tylenol

When you have finally sorted out which keywords you will use it's time to start drawing up your marketing plan, now the key to a good marketing plan is to keep it simple try to avoid over complicating what should be a simple process.

You know which keywords are going to be used so lets order them according to importance, next we want to look at how we are going to use them and where, some will be suitable for anchors in textual advertising  while others will remain simply as extra tags or be used as content anchors on your site.

We need to identify where and when we are going to place our advertising ie Google adwords and determine exactly how much of the budget to allocate to that campaign  (each keyword/phrase is classed as a seperate campaign), Our Target Audience and the start and end date of the campaign.

the next phase is to design your adverts ensuring that the chosen keyword for each appears at least once in the ad content.

Be sure to  write all this up and place it where it can be a visual reminder, I personally like to use a whiteboard next to my desk for this purpose as it allows me to check on what i have done or what needs doing at a glance.

Launching your Campaigns:

a mistake a lot of first time advertisers and marketers make is to panic because it's been a week with no indication of a result, campaigns need time to work and patience is the key here, my campaigns normally run for a minimum of 6 months with control checks evey month and a revision check every 2 months this allows sufficient time for the campaign to propogate throughout the web and allows for proper modelling of the results, campaigns that are under performing may need tweaking at the 2 monthly revision and this can be a simple as changing the wording of the ad slightly or simply changing the colors used.

Constant changing of the ad is detrimental to it's effect remember it needs time to be seen by the Internet community and your Target audience so make changes subtle and leave some time between them.

When performing the monthly checks what you are looking for is the number of clicks each ad has received and what your ROI (Return On Investment) has been for the period, you are also looking to see that your ads are in fact being displayed and that there are no errors in the ads (sometimes a webmaster can change the formatiing of his/her site and this can adversly affect the formating of your ad, it may now contain extra symbols or spelling errors or the colors may have varied from the original, in which case some urgent repairs may be required.

In closing my tip is "Don't rush things , think the campaign out thoroughly and keep a big box of tylenol next to the coffee pot "

Anyone who has ever used PPC (Pay Per Click) Advertising knows that to get a listing under the top used keywords means spending copius amounts of money on each of the main keywords even then there is no guarantee that your bid will be beaten 5 minutes after placement.

I hope through this article to show the reader alternative tactics that will produce the same sort of results received when you successfully win the bidding war but without spending all that money.

The first step in any successful advertising campaign should always be keyword research closely followed by the development of a sound marketing plan which encompasses exactly where the ads will appear.and what their content should be.(i'll cover this in more detail in future posts)

Now for small companies struggling to make an impression on the Internet there are alternatives to competing with the large corporations in PPC advertising, rather than looking to bid on high usage keywords they are better off spreading their available budget across a broad range of lesser keywords the results will only be slightly less than if they had gone for the major keyword, in fact in some cases they will gain results that surpass those using the major Keyword both is traffic and positioning as they gain more exposure.

The other option small business owners can look to is CPM (Cost Per Month) advertising, this form of advertising rotates users through the number of slots available for each keyword guaranteeing exposure in the top 10 places, this form allows for accurate budgeting and has simular results to PPC without the bidding war on top keywords, a shining example of this is the ISEDN form of CPM advertising.

The bottom line is small business should not even consider competing in bidding wars as this will ultimately lead to failure